Made to be beautiful
SH
Floracracy is a web-based application that allows consumers to create custom floral arrangements.
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About
THE CHALLENGE
Our stakeholders, Sarah-Eva Marchese and Nathan Nathan Marchese founded Floracracy to be positioned as a premium offering. Floracracy sees their mission as using this product to facilitate genuine personal connections.
Our challenge was to create an engaging interface that embodies their vision for their website.
Our challenge was to create an engaging interface that embodies their vision for their website.
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THE COMPETITION
To put our explatory research into context, we performed a competitive analysis on seven competitors. Two important takeways that we came across were:
Natural Photos
Modern Design
DESIGN DIRECTIONS
I came up with three divergent style directions from my user research to correspond to my client’s vision:
THE SOLUTION
Here is a look at my vision for Floracracy’s website
CLOSING THOUGHTS
At the end our our journey, our team delivered a few future recommendations worth considering:
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