oluntopia
Micro-volunteering with incentives
Our Challenge
To build a platform that encourages young, busy professionals to micro-volunteer while incentivizing their time
The Approach
Exploratory Research
Competitive Analysis
Moodboards
Style Tiles
User Testing

Hi-Fidelity Designs
User Testing
Affinity Diagrams
Dot Matrixes
Prototyping
Jessica Lane
Our Audience
"When I volunteer, I want to see the impact it has on the community."
The audience we are designing for fall in the age bracket of 20-35, who have the lowest rates of volunteerism and need extra motivation to get involved.
Sarah Boulders
“We really work hard to make sure our volunteers are having an impact on the community.”
Our Competitors
We put together a Competitive Landscape Overview Matrix to differentiate our direct and indirect competition.
Initial Style Directions
After assessing our User Personas we came up with our own visions on how we thought the app should be designed. We first started with Moodboards:
and then progressed to Style Tiles:
Our Solution
My final design decisions
The Future
Looking back, if I had additional time allotted for this project, it would have been interesting to include an online forum option where users can contact each other directly. Another possible option would be to incorporate a dark mode, catered to users who are sensitive to bright lights, and those who tend to use their devices in low light environments.