By 2025, mobile shopping is predicted to account for 45% of all sales made outside of physical stores. Winkel is a start-up that wants to improve the way people shop for groceries online.
Winkel
A meal prep and grocery app
Portfolio
About
THE CHALLENGE
For this project, My goal was to create a mobile app for a grocery delivery and meal prep service. I first started by creating a User Persona so that I could develop solutions, products and services based upon their needs and goals:
THE PROBLEM STATEMENT
In this modern age, the young professional requires a seamless grocery shopping experience that offers a wide variety of options because following specific guidelines when it comes to nutrition can lend to lackluster diets.
PAPER PROTOTYPES
APPLICATION MAP
In order to brainstorm potential ideas and concepts, I sketched out paper prototypes using the 6-8-5 method.
WIREFRAMES
This process let me further polish the details from my paper prototypes
DESIGN DIRECTIONS
I came up with two divergent style directions from my user research to go forward with:
FINAL SCREENS
Link to full Prototype here
Copyright © 2020 Shikder Hafiz